Partner with Shoreline Crew

Be considered while shoreline locals are making their plans.

Every Thursday morning, more than 2,000 readers across Mystic, Stonington, Groton, New London, and the nearby shoreline open Shoreline Crew to decide what is worth doing. We build campaigns for businesses and institutions that need to promote a moment, stay present through a season, or become familiar before the moment of need.

See campaign shapes Plan a partnership

Campaign shapes

Start with your situation, not our inventory.

Tell us the situation and we will recommend the placement that fits.

Promote a moment

You have a date to fill: an event, an opening, a registration window. A labeled event card leads the week’s calendar, where readers are already deciding what to do.

Featured Event and Local Notice →

Own a season

Stay visible through a stretch of the calendar: a Presenting Partner run keeps your name in the issue’s one full-width sponsor block, week after week.

Presenting Partner →

Build familiarity

Be known before the moment of need. A four-week Crew Corner series makes a local expert useful in print; a Section Partner line ties your name to a section readers return to weekly.

Crew Corner and Section Partner →

Why it works

Attention at the moment plans are made.

What a placement sits inside matters as much as how many people see it.

Chosen, not targeted

Every subscriber opted in, and readers name the towns they call their own at signup. Your message reaches people with a declared interest in the shoreline, not an algorithm’s estimate.

Timed to the plan

Issues land Thursday morning, as the weekend takes shape. A placement reaches readers while their plans are still open.

Written and measured

We write or edit every placement so it reads like the newsletter. Within 48 hours of each send you get issue opens and unique clicks to your link.

Beehiiv platform data (reported by The New Yorker, 2026): neighborhood newsletters draw about 2.5 times the click-through of newsletters overall. We read that as attention, not promised clicks.

The audience

Rooted locals and invested newcomers.

Established residents who still want to be told what they do not know, and recent arrivals making the shoreline home.

Reader density

Readers up and down the shoreline.

At signup, readers name the towns they consider their own: heaviest in Mystic, Groton, and Stonington, with a real base in every town along the water.

Bubble map of southeastern Connecticut showing Shoreline Crew reader counts by town: Mystic 717, Groton 519, Stonington 486, New London 485, Niantic 424, Westerly 416, Waterford 416, East Lyme 245, Norwich 232, and Ledyard 179, along Long Island Sound.

Reader-reported town affinity, August 20, 2026 export. Multi-select, so bubbles show where readers feel rooted, not mailing addresses; another 612 chose a nearby town not shown.

The towns readers call their own

Mystic

24%

Groton

17%

New London

16%

Stonington

16%

Westerly

14%

Niantic

14%

Waterford

14%

Share of the 3,375 survey responses naming the towns readers call their own. Multi-select, so percentages add past 100%.

Who they are

71%homeowners

56%here 10+ years

19%here under three years

14%run a local business

What they read for: asked to pick everything that applies, readers chose nearly four answers on average: things to do this weekend (71%), new restaurants and bars (66%), live music (59%), and things about the shoreline they do not know yet (54%).

A steady supply of new residents. Electric Boat is hiring thousands of workers across its Groton and Quonset Point yards, and many are relocating here. 19% of survey respondents arrived in the last three years, and newcomers open at a higher rate than long-timers: 57% against 52%.

Self-reported reader survey, August 2026; per-question counts differ. Fuller demographic and interest data is available when we plan a campaign.

Reader behavior

What reader attention looks like.

Selected editorial links, each from a single issue, measured to the venue’s own page. Reader behavior, not guaranteed sponsor outcomes.

Matisyahu at Saltwater Farm Vineyard60 clicks

Sea Glass Festival, Mystic46 clicks

Stonington Village Fair44 clicks

River Glow bonfires on the Pawcatuck37 clicks

Cabaret at the O’Neill, Waterford30 clicks

Mystic Outdoor Art Festival28 clicks

Unique click-throughs from the three issues sent July 23 to August 6, 2026. Paid placements and internal links excluded.

Who does the clicking

Across 14 issues, readers here under a year click event links at nearly twice the list average, food and drink clickers skew toward established homeowners, and business owners click at 1.3 times the average. Different categories draw different readers; we can show you what your placement received.

A third of the list reads to follow local life even in weeks they stay home.

Channel	Strongest when	The tradeoff
Shoreline Crew	Entering local consideration during the weekly planning moment	Smaller reach than mass channels; denser local relevance, measured per placement
Your own email and social	Reaching people who already follow you	Little discovery beyond your existing audience
Paid social and search	Scalable targeting and conversion campaigns	Competes inside an algorithmic feed, or starts after someone is already searching
Regional print and radio	Broad awareness and institutional stature	Less precise local measurement

What a partnership buys

Awareness and repetition with the same local audience, week after week. We do not promise clicks or customers; we show you exactly what happened after every placement.

The placements

Five placements behind the three shapes.

Each has a defined position in the issue, and we keep the load low on purpose: one primary and one secondary placement per issue, at most two Local Notices, and our lead recommendations are never for sale.

Own a season

Presenting Partner

The issue’s only full-width sponsor block: memorable recognition inside the weekly reading habit.

The first block after the founder’s intro, above the weekend cards
40 to 60 words in our voice, your logo, one link
Category exclusivity for the issue
Single issues, four-issue runs, or a full season

Promote a moment

Featured Event

A labeled sponsored event card leading the week’s calendar, where readers are already deciding what to do.

Event image or flier, plus 60 to 90 words we write or edit
Date, time, location, and your ticket link
Single issues, a two-send campaign, or packs for a standing series

Build familiarity

Section Partner

A presented-by line beneath a section readers come back to every week.

Food and drink, On the Horizon, or Coastal Weather
The content itself stays editorial
Sold by the month

Promote a moment

Local Notice

A text placement for hiring, classes, openings, and announcements. The easiest place to start.

25 to 40 words, text only, one link
Runs after the sign-off; maximum two per issue

Build familiarity

Crew Corner

A four-week sponsored editorial series that makes a local expert familiar before a reader needs their service.

Intro profile, then one reader question answered each week
One link per installment, plus an Instagram post
Category exclusivity for the run and a performance report at the end

Planning something larger? Season, multi-issue, and custom campaigns for institutions and employers are scoped to your objective in a short conversation.

Every paid placement is labeled at the placement itself and separated from independent recommendations.

How it works

A straightforward path from inquiry to Thursday morning.

Quick fit call

We talk through your goal, timing, audience fit, and what a useful result looks like.

A recommendation

We propose the campaign shape that fits your objective and budget, not a menu of inventory.

We write the copy

You provide the facts and assets. Shoreline Crew shapes the message and you approve it.

You get the numbers

Within 48 hours of each send: total opens, open rate, and unique clicks to your link.

Questions

What partners usually ask.

What do partnerships cost?

Local Notices are $75. Featured Events are $175 for a free event and $225 for a ticketed one, and a two-event campaign starts at $350. Larger partnerships, including presenting, section, and four-week expert partnerships, are scoped in a short conversation around placement, timing, production, exclusivity, and how long you want to run.

Do you guarantee clicks or customers?

No. We report measured reach and clicks after every send, but never promise a specific number of clicks, leads, or sales.

What kinds of organizations are a fit?

Events, independent businesses, professional services, employers, healthcare, finance, education, tourism, and community institutions. Larger organizations often run custom campaigns built around a specific objective.

Do sponsors influence editorial recommendations?

No. Independent recommendations remain editorial. Paid placements are clearly labeled and given their own defined positions.

How far ahead should we book?

Two to four weeks is ideal; longer for custom and multi-issue campaigns. Shorter can work when inventory allows.